FVS Bi-Weekly Nr. 147 — Updating the FVS Model

Good Morning dear FVS Designers,

the way I explain the different types of flexible systems for visual identities might have changed forever. If you read the book Flexible Visual Systems, you are familiar with the model of the two different types of identity systems: Identification through form and Identification through transformation. This model did not appear out of nowhere. It is a result of an analysis of more than a hundred existing flexible identity systems. It is not based on fiction. I have been testing the model for more than a decade, and it has proved to be helpful in explaining to students what their options are when designing a visual identity.

Read the text here:
https://flexiblevisualsystems.info/resources/updatingthefvsmodel/

Have a wonderful week!
Martin