The CAA Method to Designing
Form-based Flexible Systems

In this course, you will learn how to design flexible systems for visual identities based on form. The 3-Step method “Components, Assets, Application” is the main approach used in the book Flexible Visual Systems. Being able to design custom assets does not just help you design distinctive visual identities, it also speeds up your application process and opens it up to co-workers.

Welcome to my very first course on! Assuming many of you might have bought my book Flexible Visual Systems, I was asking myself what I could teach you, that hasn’t taught you the book. “Tough question Martin,” I responded to myself, “as I stuffed as much content as I could in that book”. “Yeah, a bit too much! It’s fucking confusing!” a third Martin shouted from another corner of my brain.

So, to give you and me a soft start I (and the other Martins) decided to sum up THE most important lesson of the chapter about systems based on forms and present you the CAA Approach to designing flexible visual systems based on form. These are the lessons of this course:  

Lesson 1: Introduction: The CAA Method
Lesson 2: What do I mean by …? Basic Terminology
Lesson 3: How to Build a Component?
Lesson 4: How to Build Assets with Components?
Lesson 4.1: Asset Line
Lesson 4.2: Asset Frame
Lesson 4.3: Asset Shape
Lesson 4.4: Asset Letters
Lesson 4.5: Asset Pattern
Lesson 5: How to Apply Your Assets?
Lesson 6: Put the Learned into Action

Let’s get started with
Lesson 2: What do I mean by …?