Author: DRMLTPN

Dear FVS Community, The reason I joined Patreon was to create a space in which I could explore the paths of the book Flexible Visual Systems. To evolve the content into online courses, articles, and interviews. Together with a community, giving me feedback about what they want and need. The beauty of the systems perspective…

Dear Flexible Visual Systems Designers, We are coming to an end! This is the last lesson of the Foundation Course! Lesson 8:The FVS Manifesto Explained After going into the details of the mechanics of Flexible Visual Systems, let us zoom out at the end of the course and have a look at the FVS Manifesto.…

Dear Flexible Systems Designers, As promised, I published a new lesson for the foundation course: Lesson 7: The FVS Model Are there different types of flexible systems for visual identities? Yes, and I can name them. Comparing theories of authors deconstructing visual language and analyzing hundreds of flexible visual identities, I concluded that there are…

Dear Flexible Systems Designers, usually, I am publishing articles for “Resources” and lessons for “Courses” alternately. In the coming weeks, I am going to break this rule and just publish lessons of the foundation course until I complete it. The next lesson of the foundation course is “Lesson 6: How Do FVS Work” While Karl…

Dear Flexible System Designers, Time for the fifth lesson of the Foundation Course: Change of Approach There are a couple of misconceptions about the design process when developing a visual identity. https://flexiblevisualsystems.info/courses/foundation/changeofapproach/ Have a great week! Martin

Dear Flexible System Designers, Today is your birthday! Even if it is not, the students of the MVD Master and I have a present for you. FREE FONTS, designed by them. Have fun using them for anything you like, but make sure to mention us: https://flexiblevisualsystems.info/resources/mvdtypefoundry/ Have a great week! Martin

Dear Flexible System Designers, Time for the fourth Foundation Course lesson: What Is A Visual System? How we design visual identities has changed a lot in the last ten years. Today, visual communication mostly takes place on screens and screens have different properties than paper. A screen enables images to be animated, made interactive, and…

Dear Flexible System Designers, I transcribed the lectures I gave last fall in Barcelona and Villanova at Elisava, Blanc Festival, and Pau. I shortened it to focus on the main points of it but added at the bottom the recording of the lecture. Hope you find it helpful: https://flexiblevisualsystems.info/resources/7thingsilearnedfromsystems/ Have a great week! Martin

Dear Flexible System Designers,  Time for another Foundation Course lesson: https://flexiblevisualsystems.info/courses/foundation/whatisavisualidentity/ In this lesson, I talk about the paradigm shift from logo-centered identity design to system-centered identity design. I am also giving a concrete example of why we need this shift in approaching identity design.  Have a great week!Martin 

Dear Flexible System Designers,  My Elisava Master students are giving you insights into our Systemic Type Design class and their type development processes: https://flexiblevisualsystems.info/resources/interviewelisava2024/ This is especially valuable for everyone who made the Modular Type Design course: https://flexiblevisualsystems.info/courses/modular-type/ Have a great week!Martin