Flexible Visual Systems is the term that marks the paradigm shift in design from static to flexible. We are witnessing this shift in all design disciplines: User Interface Design, Grafik-Design, Type Design and especially in Visual Identity Design. This website, as well as the book, the tutorials, the online courses and the challenges will help you to learn to work and think in and with systems. Let’s build a community to push the limits of System Design.

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“Contemporary visual identities need to adapt and function consistently in a wide range of interactive, in motion, and static formats. The current landscape of design education, for the most part, still relies on concepts from the Bauhaus and Swiss “International” style; while significant historically, they can be pretty deficient when applied to design that is evolving with new technologies. Thanks to Martin, we now have a book to help us think and design ‘flexibly!’ This book will undoubtedly help educators like myself bring these new processes and ways of thinking into the classroom.”
Mitch Paone, Dia Studio

“As we were starting our redesign of our visual identity, we invited Martin to share his expertise on visual systems with us. His knowledge and this exchange was really inspiring for our design team.”
Nicolas Zimmel, Principal Designer, XING

“I have been following Martin Lorenz’ talks about “Flexible Visual Systems” quite sometime and I am hugely excited about to get his vision and expertise in printed matter. It might be the next graphic design reference book!” 
Linus Lohoff

“I don’t like systems. I don’t like grids. With this book I will start loving both.”
Lars Harmsen

“This book is not just about design but an in depth visual language which Martin is so generously putting out in the open. Years of research and practice have gone into the genesis of this book.”
Sarah Boris

“F*ck investing in bitcoins, invest in Martin Lorenz.”
Julien Arts

“Amazing research and book about flexible systems.”
Rejane dal Bello

“I am definitely not religious, but this is going to be my new bible.” 
Kimberley Klinkforth

“This is the book that bridges the gap between classic graphic design and coded design.”
Tim Rodenbröker

“Martin Lorenz’s understanding of design has always been very interesting to me and I am glad that I can finally have all that vision in one fantastic book.” 
Tilman Solé, Mucho

“Después de años de investigación y práctica con sistemas flexibles, Martin Lorenz nos deja este libro. Tendrá un lugar destacado en mi biblioteca.”
Mario Eskenazi

“A wonderful visual textbook that shows how to use a system to develop beautiful visual identities.”
Claudia Gerdes, Page Magazine

“Flexible Visual Systems, the definitive guide on flexible visual systems.”
Cristóbal Páez, Experimenta Magazine

“I have been researching flexible systems & custom typography since the period living in The Netherlands. I am confident that Lorenz’s book and research will be a game changer for tooya to push the envelope in our design projects & products.”
Yomar Augusto

“Martin’s book is, as usually his work is, fresh, contemporary and opening new paths in the graphic culture. We need more characters like him, being always theoretical, speculative and daring. Not following trends but his own intuition. Far from the marketing and the strict commandments that our time tries to impose to designers. A clear personality and the joy of experimentation have been key in his solid career that is somehow summarized in this book. And as usual, the design of the book itself is a visual pleasure.” 
Daniel Ayuso, Clase

“Martin Lorenz entwickelt mit seinem Team flexible Systeme und Identitäten. Und es ist für mich beeindruckend, wie sie jeweils kontextbezogen die visuelle Sprache variieren – in der Modulation der Tonart und in der Änderung der Intensität. Dies ermöglicht, dass ihre Arbeiten die intendierte Wirkung erreichen. In ihrem Designprozess brechen sie Altes auf, um Neues zu suchen und zu finden. Ihr Vorgehen und ihre Arbeitsweise ist entsprechend vielfältig – mit Papier und Schere ebenso agil wie mit digitalen Tools. Und diese Vielfalt der Werkzeuge spiegelt sich in der Vielfalt ihrer Resultate wider.”
Jimmy Schmid, hkb.bfh.ch

“Grid systems may be produced by the left side of the brain and art creation by the right side of the brain: Martin’s book proves that there’s a field for playing around with both sides: real creativity is all about embracing both sides and that’s what is marvelous about his work.”
Genevieve Gauckler