FVS Bi-Weekly Nr. 141: Interview with Benoît Bodhuin

«The system tells its own story and can contribute positively to legibility, and its expression will determine the leeway I allow myself regarding legibility. Nothing is absolute.»

I had the pleasure of interviewing my long-time type design hero Benoît Bodhuin. https://flexiblevisualsystems.info/resources/benoitbodhuin/

You’ll notice many parallels with how you’d design a visual identity system. For me, the following lessons stand out:

1. Constraints stimulate creativity.
2. Systems support consistency.
3. Individual expressions of the system transform the system itself.

Which key learning did you take from this interview?

Wish you a wonderful week,
Martin