FLEXIBLE VISUAL SYSTEMS

The FVS Atlas

Designers worldwide have fully embraced the paradigm shift from static to flexible. While in the last century, the identity revolved around logos, representing a message, this century is about systems functioning as flexible visual languages. This shift will have profound implications for how we relate to the world. The FVS Atlas is a growing directory of a global community of trailblazing designers pushing (FV) System Design to new creative heights.

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The FVS Atlas
Flexible Visual Systems From (Almost) All Over The World

Explore the ever-evolving landscape of brand identity design with The FVS Atlas – Flexible Visual Systems from (Almost) All Over the World. Serving as the much-anticipated follow-up to Dr Martin Lorenz’s 2021 release on the subject — Flexible Visual Systems – The Design Manual for Contemporary Visual Identities — this new book expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels, and messages. Besides drawing on his expertise and extensive doctoral research at the University of Barcelona, The FVS Atlas also features real-world examples and insights from over 100 leading designers worldwide to complement the theoretical framework. 

Brought to you by TwoPoints.Net, the curators and editors of the compelling variable typeface compendium On the Road to Variable (2019), this new book comprises an extensive introduction, a substantial showcase of form-based and transformation-based systems, as well as four in-depth case studies in a Q&A format. It is a go-to resource for designers looking to craft identities that extend beyond traditional approaches and media in helping brands resonate better with their customers and stand out from the crowd.

Editor: victionary
Specs: 190 x 250 mm, 288 pp
Format: 5 colour printing throughout, soft cover with dust jacket
Estimated released date: April 2025
ISBN 978-988-76845-9-6

Download the Presskit

Case Study Interview
with Rejane Dal Bello
(BR, NL, UK)

Help us to grow the directory and add your favorite (FV) System Designers to this form:

Google Form
NameCountryDevelops FVS at (url):Teaches FVS at (url):Focuses mainly on:
Blagojche KuzevskiMacedoniahttps://www.linkedin.com/in/blagojcekuzevski/Monday Academy
Elio SalichsSpainTwoPoints.NetIED BarcelonaForm-based Systems
Alessandro Tartaglia Italywww.ff3300.comwww.ff3300.comForm-based Systems
Sergey LemisovKazakhstanhttps://lemisov.com/Form-based Systems
Brand BrothersFrancehttps://brandbrothers.studio/en/https://www.domestika.org/en/courses/3244-innovative-branding-create-a-complete-visual-identityForm-based Systems
Denis ConstantFrancehttps://ittai.co/https://ittai.co/Transformation-based Systems
Niek Pronk / Megan Jemeul Jezer PaleroThe Netherlandshttps://media.monks.com/Transformation-based Systems
Alan CheethamEnglandhttps://www.behance.net/alancheetham_studioForm-based Systems
Miguel BelloColombiahttps://pluriversa.orghttps://www.upb.edu.coTransformation-based Systems
Gerard FoxIrelandhttps://iadt.ie/courses/graphic-design/https://iadt.ie/courses/graphic-design/Transformation-based Systems
IlyaArmeniahttps://www.instagram.com/beautal_/Form-based Systems
SunjinSouth Koreahttps://www.instagram.com/_humblebeings/Form-based Systems
Rocco Lorenzo ModugnoItalyrlmodugno.comhttps://www.unibz.it/Form-based Systems
Megan PaleroPhilippines/Netherlandshttps://media.monks.com/Transformation-based Systems
Hilary GreenbaumUnited Stateshttps://www.hilarygreenbaum.com/Form-based Systems
Giacomo BoffoItalyhttps://www.giacomoboffo.com/https://www.abadir.net/Form-based Systems
Noel DouglasEnglandhttps://www.beds.ac.uk/courses/graphic-design/https://www.beds.ac.uk/howtoapply/departments/adForm/Transform
Ben DenzerUnited Stateshttps://bendenzer.com/Form-based Systems
Anna KulachekUkrainehttps://www.instagram.com/kulachek/?hl=esForm-based Systems
Luis FriasPortugalwww.ubi.pt/Entidade/departamento_de_arteswww.ubi.pt/Entidade/departamento_de_artesForm-based Systems
Anna Berbiela and Javier ArizuSpainwww.smlxl.company Form-based Systems
Albert Porta and Carlos BermúdezSpainwww.principiestudi.comForm-based Systems
OdottoTaiwanhttps://odotoo.com/Form-based Systems
David HeastyUnited Statestriborodesign.comForm-based Systems
LIU Zhao and ZHAN HuodeChinahttps://www.another-lab.com/Form-based Systems
JonathanFranceappellemoipapa.frForm-based Systems
Joonho Kwon, Kyungchul Kim, Eojin KimSouth Koreaeveryday-practice.comForm-based Systems
Aleš NajbrtCzechiahttps://www.najbrt.cz/enForm-based Systems
Sulki and MinSouth Koreahttps://www.sulki-min.com/wp/Form/Transform
CollinsUnited Stateswearecollins.comForm/Transform
Quim Marin StudioSpainbento.me/quimmarinForm/Transform
Vincent Vrints and Naomi KolsterenBelgiumvrints-kolsteren.comForm-based Systems
Sara Landeira and Ekhiñe DomínguezThe Netherlandswhat-the.studioForm-based Systems
Guerilla SuitUnited Statesguerillasuit.comForm-based Systems
Sun Xiaoxi & Wang LanChinapay2play.designForm-based Systems
Ony AgencyDubaien.ony.ruForm-based Systems
Jean-Sébastien BaillatCanadabaillatstudio.comForm-based Systems
Uncommon StudioUnited States, England and Swedenhttps://www.uncommon.studio/Form-based Systems
Hymn DesignSwitzerlandhymn.designForm-based Systems
Transwhite StudioChinatranswhite.cnForm-based Systems
Max Lennarts and Menno de BruijnThe Netherlandslennartsendebruijn.comForm-based Systems
Felipe Rocha and Leo Portoportorocha.comUnited StatesForm-based Systems
Christopher Doyle and Emma Van De WerkenAustraliachristopherdoyle.coForm-based Systems
Lava Studio The Netherlandslava.nlForm/Transform
LEON ROMERO StudioSpainhttps://leonromero.work/Transformation-based Systems
Eddie Opara (Pentagram)Englandhttps://www.pentagram.com/Transformation-based Systems
Bakoom StudioSpainbakoom-studio.comForm/Transform
Dia StudioUnited States and Francehttps://dia.tv/Transformation-based Systems
Rejane Dal BelloBrazilrejanedalbello.comForm/Transform