To learn how to design flexible systems is not just learning another craft, it is going to change the way you think and work entirely. It is an approach, how to design.

After a very successful Kickstarter campaign, we are very pleased to present today the design manual for contemporary visual identities that can fundamentally influence the way designers think and work: Flexible Visual Systems by Dr. Martin Lorenz! It teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic or project in need of an identifiable visual language.

Flexible Visual Systems sums up 10 years of research of Dr. Martin Lorenz at the University of Barcelona, 20 years of developing systems at TwoPoints.Net, and 18 years of teaching systems at over 10 design universities throughout Europe on 320 pages.

If you would place system design into a curriculum it would be the foundation course, putting you in the right mindset. You can apply the systemic approach to any discipline you will later specialize in, from corporate design, communication design, user experience design to textile design.

The book is divided into three parts:

  • The first part is a richly illustrated theoretic introduction (82 pages) explaining the past, present and future of flexible systems. It describes how they were used in the past, how they are used today and why they should not just organize formal solutions, but the way how we work.
  • The second part is a hands-on, almost purely visual, description of how to design flexible systems on form, starting with a circle, triangle, square, pentagon and hexagon. Lots of instruction manuals and examples on how to use them on 148 pages!
  • The third part explains how transformation processes can become flexible systems for visual identities. Especially creative coders, motion designers and people who love to experiment will have a lot of fun with this chapter.


Publisher: Slanted Publishers
Content and Design: Dr. Martin Lorenz, 
Release: October 2021
Volume: 320 pages
Format: 21 × 25 cm
Language: English
Cover Material: Invercote G, 300 g/sm
Paper Inside: Coral Natural M.1.2, 120 g/sm
Color: 3 Pantone Spot Colors
Printing: Agpograf, Barcelona
Workmanship: Matt Varnishing, Softcover
ISBN: 9-783948-440305
Price: € 42.–


What Is a Visual Identity?
How to Design a Flexible System?
Corporate Identity ≠ Corporate Image(s)
What Is a Visual System?
Does Every Visual Identity Needs a Visual System?
How to Think and Work in Systems?
Are Visual Systems a New Thing?
Where to Start and Where Not to Start?
What Type of Designer Will You Be?
How to Write a Design Brief?
How Flexible Does the System Need to Be?
How Do Flexible Systems for Visual Identities Work?
Too Many Options? Do You Need Help to Focus?

How to Develop Your Components and Assets?
How to Use Your Assets?
How to Apply the Assets to Different Formats?
Working without Assets
What about Color?
Working without Grids
Which Advantages Does Using a Grid Have?
How to Create a Grid with Different Geometric Forms?
How to Use Grids?
What Kind of Grids Do I Need to Design Modular Letters? 
Form-Based Flexible Visual Systems
Object-Based Flexible Visual Systems
Interaction-Based Flexible Visual Systems
Transformation-Based Flexible Visual Systems
3D-Transformation-Based Flexible Visual Systems 
Transformation: Objects
Transformation: Reproduction and Recording