This system was designed by Erika Choe. She participated in the Flexible Visual System Workshop in Winter 2021.

“Through a workshop by Dr. Martin Lorenz, I was drawn to the systematic process of building out a visual identity system. In my exploration, I dissected 3 distinct hierarchies to my flexible visual system – starting with an overarching grid system, then specified dimensions of a container system, and lastly the pieces that filled these containers. The concept is such that the “pieces” can be interchanged as long as they fit within the “containers”, and the “containers” determine the interaction of the “pieces”. The overarching system maintains its structure for clear and organized visual language, and the set container system ensures visual consistency, no matter how the “pieces” might look like.” 

Erika is a New York based designer, researcher and interdisciplinary maker. For 6 professional years, she dedicated her career to dance performance and creating movement for the stage, while exploring what design meant to her as an artist. That gave her the time and space to breathe new life into her interdisciplinary arts-based research around the fluid categorization of identities in tangent with the self. Currently, she is getting her MFA at School of Visual Arts, NYC, looking to explore the intersections between design, products, and systems. She also managed & ran the department’s social media, focusing on strategy, concept visualization and copywriting for a term.